Morgan Motor Company - IP Telephony
An ageing system needed replacing; with the activity, excitement and entering the Centenary year Morgan Motors decided to replace with IP Office. Commented Colin Chapman IT Manager “IP was identified as the way forward therefore who better to deploy?”
Morgan Motor Company History - The man who guided the destinies of the Morgan car for almost fifty years, H.F.S. Morgan, was born at Morton Jeffries Rectory, Herefordshire in 1881. His father was the Reverend Prebendary H G Morgan at Stoke Lacy and he married Ruth, the daughter of the late Reverend Archibald Day, formally vicar of St Matthias, Malvern Link.
Whilst making a modest contribution to the history of steam H.F.S.'s loyalties were divided between the locomotive and the motor car. After a hair-raising first drive in a 3 h.p. Benz that ran away with him down the 1-in-6 gradient of a hill between Bromyard and Hereford, he emerged intact but considerably poorer. Damages to the car cost about £28 for repairs and delayed his ambition of owning his own car.
Today the well established manufacturer is headed by CEO Charles Morgan, overseeing developments of new products such as the Aero Supersport defining a new trend in lightweight luxury.
From a communications perspective, Morgan Motor Company operated a dated analogue Telephone System. “The old system had pre-set configurations points 8’s and 16’s, build above these points and the system either became expensive or ran out of capacity” stated Colin Chapman, IT Manager of Morgan Motors.
IP Office Ltd proposed an Avaya Solution in an IP configuration, allowing for growth to whatever capacity Morgan could envisage – without moving sites!
Avaya IP Office had immediate advantages for the Morgan organisation – IP Deployment of Handsets and DECT Cordless, hybrid architecture to include fax and payphones, powerful voicemail delivering advanced call handling and messaging and even a management tool for self administration of system configuration and programming.
Morgan Motor Company is expecting increased sales with both existing models and new, to cater the new communications infrastructure needed to be flexible, easy to use but powerful. IP Office Ltd has delivered a solution that meets all of the criteria.
“Having visited the factory and witnessed the craftsmanship I am sure Morgan will fulfil the business plan. I will ensure that my company maintains the lines of communication for past and future customers.”
Mark Collett Managing Director IP Office Ltd.
